Advertising in Malaysia—A Cultural Perspective

This article outlines, through a cultural perspective, one possible approach for advertising in Malaysia. The basis for this approach is derived from an analysis of the standardized and localized schools of advertising. Within the study, a Canadian example is used to shed light on the implications for businesses around the world for advertising in Malaysia. In addition, a comparison is drawn between Saudi Arabian and Malaysian cultures to determine if an advertising strategy used in other Islamic countries should be adopted in Malaysia. The findings suggest that although the majority of the citizens of Malaysia are Muslim, Malaysia's heterogeneous culture does not encourage a strict adherence to Islamic principles. The implication for Western businesses advertising in Malaysia is that a compromise be struck between a standardized and a localized advertising strategy.     

Measuring market orientation: A multi‐factor,multi‐item approach

The marketing literature reflects remarkable inconsistency in defining two of its most frequently used terms, “the marketing concept” and “market orientation”. Through a critical review of the marketing literature and an empirical analysis of data collected from 248 Canadian firms, the authors established a four‐component measure of “market orientation”. The resulting multi‐factor, multi‐item instrument provides a foundation for future studies.     

建筑工程技术管理模式研究

建筑工程技术管理水平是影响建筑企业经营管理、建筑企业总体效益的重要决定因素.随着社会的不断进步,中国经济得到突飞猛进的发展,国内建筑业也随之风生水起,前景一片光明,但是在此同时建筑工程技术管理中依然存在许多问题.本文主要从建筑工程管理模式中存在的问题出发,提出一些有针对性的解决方案,并在此基础上进一步完善建筑工程的技术管理模式,从而促进建筑工程质量的进一步提高.     

Reconceptualizing the spillover effects of foreign direct investment: A process-dependent approach

Theory suggests that FDI spillovers are a function of the level of foreign presence. We extend this view by developing and testing the premise that variations in spillover effects are the result of differences in the process of foreign entry. Drawing from the concept of time compression diseconomies, we develop the constructs of pace and irregularity of foreign entry, and demonstrate that they negatively moderate the relationship between the level of foreign presence and the productivity of host-country firms. We also explain how and why the moderating role of the process of foreign entry is influenced by the intensity of R&D and technical knowledge in domestic industries. We find evidence that firms operating in low-tech sectors are better able to absorb fast foreign entry.     

中国地区经济趋异的非参数分析

本文采用AK模型和几何布朗运动建立了趋异分析的框架,并运用非参数分析方法,分别用一元和多元的核密度估计,对我国1978年以来的经济增长中的省际趋同模式进行了分析。结果表明,在我国的省级经济增长中,无法获得可信的,存在趋同趋势的数据支撑,我国各省的经济增长路径迄今还没有收敛的迹象,不同省份之间的增长率的差异也随着经济增长而扩大,甚至地区内的产出差距也在增加。论文还表明,我国各省区市之间也不存在俱乐部趋同的趋势。     

工作情景中的目标取向研究进展

工作背景中的目标取向研究是成就动机理论的重要分支,其研究经历了从单一维度到多维度的过程.早期的目标取向强调个体成就动机、个体水平是主导性的分析层面,随着概念内涵的丰富,研究层次也拓展到人际比较层次与团队层面.由此研究进展趋势和路径看,未来目标取向的研究主要是团队或更高层次的把握、情景因素与目标取向的关系以及不同层次的形成与交互关系.     

Corporate social responsibility and stakeholder value maximization: Evidence from mergers

Using a large sample of mergers in the US, we examine whether corporate social responsibility (CSR) creates value for acquiring firms' shareholders. We find that compared with low CSR acquirers, high CSR acquirers realize higher merger announcement returns, higher announcement returns on the value-weighted portfolio of the acquirer and the target, and larger increases in post-merger long-term operating performance. They also realize positive long-term stock returns, suggesting that the market does not fully value the benefits of CSR immediately. In addition, we find that mergers by high CSR acquirers take less time to complete and are less likely to fail than mergers by low CSR acquirers. These results suggest that acquirers' social performance is an important determinant of merger performance and the probability of its completion, and they support the stakeholder value maximization view of stakeholder theory.     

浅议某大桥工程项目竣工决算审计工作——北城大桥工程项目决算审计侧记

东台市审计局去年在对一大桥进行了竣工决算审计,该工程报审时建设单位已请中介机构进行了一审,并核减工程造价1001.63万元。该局精心组织审计力量,对所报送的资料详细审核及现场察看,发现在投资回报上存在重大疑点。最终该工程在一审的基础上再次核减了工程造价358万元,核减率7.45%。     

混凝土拱坝裂缝成因分析与控制措施

首先对裂缝的产生机理进行了综述,根据实际施工总结控制措施。